Charlotte
Mission
Using the ideal characteristics of a third place as a scaffolding, we are designing the ultimate “third place”.
We are going to take the concept of a PC Bang and turn it on its head to create a new innovative space. We will offer Low cost access to high end equipment, high speed Internet, food, drinks & comfortable atmosphere to Work, Play & Socialize. Amenities that keep you comfortable, space for meetings, co-work areas & event space for work / night life.
We want to create the ultimate hangout spot that you never want to leave.
That home away from home.
Our "Third Place" Principles
Neutral Ground
No obligation; free to come and go as you please. A leveling place, accepting all types of individuals, from various different walks of life. Low profile; Characteristically wholesome. Without extravagance and with a homely feel. Regulars attract newcomers and help someone new to the space feel welcome.
Playful
Playful and happy conversation is our main focus. Light-hearted and humorous tone; wit and good-natured playfulness are highly valued.
Home Away From Home
Open and readily accessible. Accommodating and all feel their needs have been fulfilled. A Feeling of warmth and belonging - a sense of regeneration.
For a full list of Oldenburg's characteristics of a ideal third place see Third Place Wiki
Strategy
Build Community
Target Enthusiast, Parents, Students & Young Professionals. Build a community of loyal clients that spread our message & grow with us. Subscription tier with unlimited access - build a community of regulars that welcome others into the space.
Create a Culture
Low cost access to machines. Convert people by showing them something they haven't seen before. Make them want to share with their Friends & Family. We want to convince & indoctrinate people to help a larger audience normalize PC Bangs.
Stay Forever
We are going to take the same approach as Silicon Valley - Give people access to a facility that solves all of your problems. Make it easier to stay longer and enjoy amenities like Gym, Laundry, Showers, Sleep Pods, Printers, NightClub, Studio, Karaoke, VR Experiences. We want to Innovate and create more reasons to never leave.